- BRENT LeROY
- Thirty-five-year-old proprietor of Corner Gas gas station. Son of Oscar and Emma and best friend to Hank. Popular and well-liked, Brent is laid back with a quick wit.
- BUCK-FIFTY
- Outrageous cost of a cup of java at The Ruby.
- CORNER GAS
- A roadside gas station and convenience store, just outside of Dog River, operated by Brent LeRoy. Attached next door is The Ruby Café.
- DAVIS QUINTON
- Senior officer for the Regional Police Force in Dog River, Davis commands himself as well as partner Karen Pelly. He’s a fairly good cop, and does his job, but he’s the senior officer in town, so if he wants to catch a nap in his cruiser, who’s going to stop him?
- DOG RIVER DOGS
- Local hockey team featuring "star" players Brent, Hank and Davis.
- DOG RIVER LIQUOR STORE
- Place where you get your booze…and your insurance.
- DOG RIVER
- Small prairie town, population 450, south west of Saskatoon. Hometown of Brent Leroy.
- EMMA LeROY
- Long-suffering wife of Oscar. A strong-willed, no-nonsense prairie woman, she is the family matriarch and voice of wisdom. Plus she can kick both her son and husband’s asses.
- FITZY
- Insecure mayor of Dog River. He's got the job because nobody else wants it.
- HANK YARBO
- Brent’s best bud since Grade 1, Hank is the kind of guy who always says the wrong thing at the wrong time. Not dumb by any means, Hank has a “different” approach to things.
- JENNIFER
- Karen's nickname for her billy club.
- KAREN PELLY
- The other half of Dog River’s police force, Karen is a bit of a keener, but not overly. She’s just rather enthusiastic about the fact that she’s a cop now – something she’s dreamed of since she was eleven.
- LACEY BURROWS
- A dark-haired beauty, Lacey inherited her aunt’s roadside coffee shop, which she names in her honour (see “The Ruby”). Strong-willed and very smart, Lacey has an outsider's view of the goings on in Dog River.
- OSCAR LeROY
- Curmudgeonly former owner of Corner Gas and resident know-it-all. Father to Brent, he often locks horns with his son on how to run the gas station, despite being retired. Husband to Emma, whom he drives to wit’s end.
- PAUL KINISTINO
- Owner and proprietor of Dog River Hotel and Bar.
- TANNER
- Wanda's six-year-old son, the nightmare of every babysitter, old and young, who ply their trade in Dog River.
- THE HOWLER
- Dog River’s community newspaper.
- THE RUBY
- Coffee shop attached to Corner Gas operated by Lacey Burrows, the Toronto-raised niece of Ruby. Lacey named the restaurant after her aunt after she took over.
- THE WORLD’S SECOND BIGGEST HOE
- Dog River’s newest tourist attraction.
- WANDA DOLLARD
- Brent’s indispensable retail assistant, Wanda spends most of her days trying to figure out what planet Brent and his friends came from. Smarter than you think she is, Wanda is a hard-nosed, take-no-crap kind of lady, with a kid at home and no man in her life.
- WULLERTON (spit)
- Rival, neighbouring town that prompts any Dog Riverite who utters its name to spit.